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There is an ever growing awareness of the flaws and dangers of the medical, and food industries, and a dissatisfaction with the major religious institutions.

With regards to the medical industry,(in North America especially) more and more people are coming into the realization of the inherent conflict of interest between someone striving to achieve long lasting good physical and mental health and the for-profit driven medical & pharmaceutical industries.

With regards to the food industries, there is an exponentially  growing concern of the dangers of the usage of various toxic chemicals, and additives, in highly processed  foods and biologically altered livestock.

As for the institution of religion, the well publicized scandals,  fanatism, bigotry, hate and violence around the world due to religious extremism are some of the main factors contributing to the dissatisfaction with the institution resulting in significant membership declines.

The resulting consequence of these dilemmas is that people are seeking a more holistic approach when it comes to improving their mental and physical health. In addition there is also an ever increasing need for authenticity, and an exploration of other alternative theories or philosophies that give a different perspective on life  or offer non-conventional explanations to age old questions that where initially addressed  by religious institutions.